Mama Seeds is a video and community site for mamas and mamas-to-be. With a fresh approach to birth and "mamahood," Mama Seeds offers women high-quality content in a subscription format. Concentric Sky was hired to design and develop a marketing site and web application where mamas are nurtured by experts and other mamas. With the web application, mamas journal about special memories and moments.View Site
“Concentric Sky has added a level of leadership and vision to our project, making them a perfect partner for our vision. We really couldn't have done it without them.” - Megan Winfield (Founder, Mama Seeds)
Stories, not forums
Mama Seeds knew that they wanted a community aspect to their site, but didn't know exactly what that could look like. In our research, Concentric Sky realized that the market was flooded with forums for moms and moms-to-be, but what was missing was a sense of community with depth. We fostered a sense of belonging by encouraging mamas to share stories that they tell naturally when in a room with other mamas. Mamas are recommended stories about women who are within 6 weeks of where the mama is in the birth process, and develop an on-going supportive network of women going through the same processes.
What Mama Seeds came to Concentric Sky with was great video content that they wanted to share with mamas anywhere at anytime. Videos for prenatal Pilates, postpartum yoga, and baby massage were all in the works. Concentric Sky had to make sure this video would work seamlessly on any screen, from an iPhone to a 60" HDTV. We delivered big (and small) with a seamless user experience everywhere.
Not only did Concentric Sky deliver a stunning SaaS web app, but we built a great marketing website to convert site viewers into Mama Seeds members. By visualizing the value of the service, and streamlining the sign-up process, Concentric Sky helped make Mama Seeds a no-brainer.
Never forget these moments
Our research unearthed a few important finds, one being that many mamas wished they had recorded more thoughts and feelings about their pregnancies. We integrated that desire into Mama Seeds by giving members the ability to keep a journal as well as the ability to share with, or keep entries private from, other Mamas.
Birth is just the beginning
As with most of our projects, Concentric Sky is working to improve, and add features to Mama Seeds using a SCRUM methodology. Every release adds new features that Mama Seeds members will enjoy. Because, as any mama (or daddy) knows, they never seem to stop growing.
“Exceeded even what we could imagine for our site. It is so beautiful, but also very functional.” - Anne Rust (Founder, Mama Seeds)